17+ hour, 48+ min ago   (325+ words) GoTransit Media Group has expanded its exclusive advertising partnership with SkyBus, securing the rights to the Peninsula, Eastern and Sunshine Express services across Melbourne, with the AFL the first major brand to take advantage of the expanded offering ahead of…...

17+ hour, 57+ min ago   (432+ words) While half of Australians have used AI to research a purchase, just 3 per cent say that they would buy on an AI recommendation alone, according to new research. However, 12 per cent of 18 to 30-year-olds are already willing to let AI…...

4+ day, 17+ hour ago   (549+ words) SavourLife has launched a new brand platform and campaign celebrating the Australian pet parents who take their love of their furry friends very, very seriously. Created with strategic and creative partner Ground Swell, the new platform, ‘For Pet Parents Who…...

4+ day, 23+ hour ago   (1466+ words) Virgin Australia has launched a new Travel Media Network giving advertisers access to almost 21 million annual customers, as News Australia unveils a refreshed travel offering and doubles down on AI-powered planning tools. The announcements were made at News Australia’s Travel…...

5+ day, 20+ hour ago   (462+ words) Havas has launched POP Australia, its first Centre of Excellence in Asia-Pacific for its AI-powered global craft at scale network Prose on Pixels (POP) and has appointed Raoni Lima as head of creative technology. The new Australian operation brings together…...

5+ day, 20+ hour ago   (271+ words) Oracle Red Bull Racing has taken Formula One underground, putting its double-title-winning RB8 on the tracks of Madrid’s Metro in a stunt celebrating the Spanish Grand Prix’s return to the city after 45 years. The unlikely mash-up saw the F1 car transformed into…...

6+ day, 20+ hour ago   (465+ words) Vanuatu Tourism Office is taking Australians inside real stories told by the Ni-Vanuatu people who celebrate this living culture every day. This week it has launched its latest consumer marketing campaign ‘Vanuatu Uncovered’. The campaign sits under the destination’s Answer…...

1+ week, 15+ hour ago   (472+ words) News24 has launched its first brand campaign following its launch on 27 July, marking the evolution of the network formerly known as Sky News Australia. Drawing on the editorial heritage and credentials of News Corp’s global brand identity, News24 reflected the transformation of…...

1+ week, 21+ hour ago   (252+ words) Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news....

1+ week, 4+ day ago   (947+ words) News Australia has unveiled a new national advocacy program, appointing four dedicated ‘Impact Editors’ and revealed a slate of new advocacy brands for brands and corporates to partner with at its first ‘Beyond’ upfront event in Sydney. The new advocacy…...