6+ hour, 1+ min ago   (325+ words) GoTransit Media Group has expanded its exclusive advertising partnership with SkyBus, securing the rights to the Peninsula, Eastern and Sunshine Express services across Melbourne, with the AFL the first major brand to take advantage of the expanded offering ahead of…...

4+ day, 6+ hour ago   (697+ words) New independent agentic ad tech platform pubX has launched in Australia, appointing ad tech veteran Andrew Gilbert as its Country Manager ANZ as it looks to build out its presence across the local advertising market. Gilbert joins pubX following senior…...

4+ day, 6+ hour ago   (506+ words) Marketing automation platform Klaviyo is “going headless”, opening its CRM platform to AI agents and allowing marketers to access and act on customer data from tools including ChatGPT and Claude without needing to open Klaviyo itself. The move was announced…...

4+ day, 9+ hour ago   (447+ words) Sampling network Blobfish International has appointed former Coca-Cola executive Amanda Millán as its new US business development manager. The appointment comes as Blobfish builds on strong momentum in the US, including a collaboration with CloudKitchens, led by Uber co-founder and…...

5+ day, 6+ hour ago   (1188+ words) Andrew ‘Cambo’ Cambridge has been in the hot seat Initiative for a little more than two months. In his first interview since taking the role, he tells B&T that his initial reaction to be approached for the job was…...

6+ day, 9+ hour ago   (369+ words) PHD Australia has created a new role to elevate the agency’s evidence and measurement capability. David Clugston, who was previously the head of marketing and analytics at Woolworths, has joined the agency as head of effectiveness. Clugston brings nearly two…...

1+ week, 9+ hour ago   (330+ words) Commonwealth Bank of Australia (CommBank) has partnered with Australian-owned news streaming platform LeadStory as naming rights partner of its new Breaking Finance News channel, in a collaboration spanning content, technology and emerging viewing platforms. The partnership will create a dedicated…...

1+ week, 4+ day ago   (227+ words) LoopMe has integrated with The Trade Desk’s Measurement Marketplace, bringing its patented Brand Lift measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable way to measure brand impact across markets, all within their existing campaign workflow....

1+ week, 5+ day ago   (344+ words) Innovid has finalised an integration with Meta Ads’ MCP (Model Context Protocol), bringing secure, conversational workflows to Meta advertisers through NIVO, Innovid’s AI. As a Meta ads MCP partner, Innovid is helping shape how enterprise marketers adopt the next generation…...

1+ week, 6+ day ago   (552+ words) OpenAI’s advertising business has surpassed US$1 billion (AUD $1.4 billion) in annualised revenue run rate, less than 200 days after launch. Tens of thousands of advertisers worldwide are now active on ChatGPT, including businesses using self-service tools and those working directly with…...