17+ hour, 58+ min ago   (432+ words) While half of Australians have used AI to research a purchase, just 3 per cent say that they would buy on an AI recommendation alone, according to new research. However, 12 per cent of 18 to 30-year-olds are already willing to let AI…...

3+ day, 21+ hour ago   (1008+ words) News Australia will launch four new content platforms and a major event, all focused on personal finance and Australian’s money in a major pitch to become the go-to for trusted information. The news was shared at the final instalment of…...

4+ day, 17+ hour ago   (697+ words) New independent agentic ad tech platform pubX has launched in Australia, appointing ad tech veteran Andrew Gilbert as its Country Manager ANZ as it looks to build out its presence across the local advertising market. Gilbert joins pubX following senior…...

4+ day, 18+ hour ago   (1746+ words) Ian Ball, global CEO of the Enero Group, is a measured talker. But when he starts, the Woolwich-born Arsenal fan is not one for vagaries, platitudes or cliches. In this first part of an exclusive and wide-ranging interview with B…...

4+ day, 17+ hour ago   (506+ words) Marketing automation platform Klaviyo is “going headless”, opening its CRM platform to AI agents and allowing marketers to access and act on customer data from tools including ChatGPT and Claude without needing to open Klaviyo itself. The move was announced…...

6+ day, 17+ hour ago   (701+ words) Political advertising experts are calling for an urgent overhaul of political advertising regulation as a wave of ‘alarming’ AI-generated political ads attempt to influence the Victorian election. An investigation by The Guardian found AI ads featuring a man clad in…...

6+ day, 17+ hour ago   (161+ words) The next wave of advertising might not be advertising to people at all. So, what on Earth should you do next? Join us on 23 September at 12-Micron in Sydney for an enlightening (and as always, entertaining) B&T Breakfast Club,…...

6+ day, 18+ hour ago   (150+ words) Antonia Sanda has been named as communications lead in Australia and New Zealand for Anthropic – the owner of Claude. Sanda comes from roles such as senior director, communications, APAC for HRMS platform Deel for over four years as well as…...

6+ day, 20+ hour ago   (222+ words) Australian independent media agency Involved Media has promoted Cristina Spizzica to business intelligence director, alongside two further promotions across its account team. In her new role Spizzica will lead the independent agency’s various artificial intelligence initiatives and drive its adoption…...

1+ week, 20+ hour ago   (421+ words) More than two decades after they were first brought to life, and following a decade in retirement, the famous Dolmio Family is returning to Aussie screens in a campaign which celebrates the joy of family mealtime in households across the…...