9+ hour, 1+ min ago   (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...

3+ week, 5+ day ago   (974+ words) Bob Lord has spent decades at the intersection of technology and marketing. He was the global CEO of Razorfish and led digital transformation at IBM before joining Horizon Media as president early last year. At Horizon’s helm, he’s pushing the…...

3+ week, 6+ day ago   (885+ words) The most lucrative advertising strategy doesn’t have to be particularly expensive or high tech. Rather, having a product that’s so good people can’t stop talking about it is the preferred approach for some brands. Of course, relying on word of…...

4+ week, 20+ hour ago   (951+ words) Marketers are waking up to how useful Reddit can be for influencing consumer preferences. Now, they’re taking a more active role in guiding community conversations around their brands. The strategy is becoming prevalent as Reddit’s licensing deals with Google and…...