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- 28articles · 30d
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- Aug 16, 2026earliest in window
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News
Agentic AI Is Rewriting The Pharma Marketing Playbook
3+ day, 23+ hour ago (884+ words) One implication of this progress is that pharma companies are using AI to unlock potential treatments for smaller and smaller patient populations, as in for rarer diseases and conditions that traditionally would not be a priority. Indeed, over the past…...
Prebid’s New President Is Its Former Chairman, Garrett McGrath
4+ day, 36+ min ago (1147+ words) Meet the new Prebid boss, same as the old boss? Prebid.org has appointed its former longtime chairman, Garrett McGrath, as its second-ever president, the organization announced on Thursday. McGrath left Prebid in June following five years as board chairman…...
Cable News Bundling Hits The App Store; Grindr???s Turn On The Data Sales Hot Seat
5+ day, 9+ hour ago (819+ words) Cable network MS NOW, previously MSNBC, launched a subscription app this week at $7.99 per month or $79.99 annually. News media has struggled to find its place in the mobile subscription economy. (CNN+, anyone?) Behemoths like Walmart, Uber and Amazon commonly bundle…...
ChatGPT Ads Hit A $1 Billion Run Rate. Here???s What Advertisers Say Will Get Them To Spend More
1+ week, 3+ day ago (1202+ words) Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue…...
The Great Meta Migration
2+ week, 5+ day ago (1567+ words) Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. OpenAI, the newest ad platform of the bunch, has gone furthest fastest, hiring hundreds…...
The Driverless Advertising Revolution; Walk A Mile In My Crocs
2+ week, 6+ day ago (912+ words) Here’s a short list of futuristic sci-fi tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen soon? Nope, not the assistant. It’s robotaxis. What started as Waymo’s city-by-city driverless taxi tests has now…...
Ad Tech Will Keep Being Used In Ways We Never Intended Unless We Do Something About It
2+ week, 6+ day ago (785+ words) By Charlie Castell, PubRev+ When news broke that ICE had issued a request for information asking how ad tech providers could support its investigations, the industry reacted with alarm. Executives like Brian O’Kelley of Scope3 warned publicly about what it could…...