9+ hour, 30+ min ago   (769+ words) The twin forces of data and efficiency can be great. They can also lead one badly astray. AdExchanger has covered how retailers capitalize on locked store shelves (which reduce sales) by adding data-collection features. For example, customers can contribute a…...

2+ week, 6+ day ago   (1359+ words) When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting major change both internally and across the ad tech industry. In May,…...

3+ week, 8+ hour ago   (621+ words) By Jon Morra, Zefr Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior,…...

3+ week, 5+ day ago   (974+ words) Bob Lord has spent decades at the intersection of technology and marketing. He was the global CEO of Razorfish and led digital transformation at IBM before joining Horizon Media as president early last year. At Horizon’s helm, he’s pushing the…...